Web + Character Design : RedWordTree™

RedWordTree website header and menu design
RedWordTree homepage
RedWordTree homepage
RedWordTree homepage
About RedWordTree™: RedWordTree™ is a company that basically deal with words, anything that involve market development, communication, publications and etc.. You can simply visit their official site at: http://www.redwordtree.com, to learn more about their company background, as well as the services they can provide for you.

Here are some of the key considerations for the site design:

  • Maroon and light brown are chosen for the site colour scheme to blend well with the RedWordTree logo, as well as presenting a strong and bold image for the company
  • A kind of relax and spacious feeling is given to the site to give the users some space to breathe (feel a bit informal but still organized), main headings are written on the scattered notepad papers, to catch the attention of the users. A mini mascot is also created in the header, by basing on the shape of the logo. (To give the site more life and interaction)
  • Clearly defined layout for easy navigation, and benefit for search engine ranking
  • Light colour is used for the content/text area, for optimum readability for the users
  • A small introduction of the company placed in the homepage to give the users a rough idea of what the company is doing
  • The 5 scenarios are briefly describe at the bottom of the homepage, to give users a straight idea of how the company can assist them in fulfilling their tasks

RedWordTree postcard
RedWordTree postcard 2

Branding (Logo + Business Card Design) : RedWordTree™

RedWordTree logo
RedWordTree Business Card
Logo Design Concept: The letter  ‘T’ from the word ‘Tree’ is used to form the main branch of the graphical tree. This shows how the alphabets can be combine with simple shapes to form the look of a tree. The red colour tree symbolizes energy and life, which fit the company slogan of – ‘Breathing Life into Words’.

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